There are three types of major marketing research methods in which I am familiar with: questionnaire, case study, interview, and recently observational. Questionnaires are an inexpensive way to gather data from a potentially large number of respondents. Often they are the only feasible way to rea...

Violence in schools is a great concern in our society. The concern is heightened by the abundance of media coverage on a number of recent school shootings. With all of the news clips, sound bites, and Internet coverage swirling around in our heads, one might conclude that children are more viol...