Qualitative research is any research method or design that does not rely on numerical findings but instead relies on findings that can be termed subjective. Some examples of qualitative research are oral histories, open ended (rather than numerical) question answering, interviews that end in materia...

OBSERVATION RESEARCH METHOD Observation methods for researching consumer behaviour are widely used. This type of method also includes the use of mechanical/technological means and scanning. Observation is, as it sounds, a research method used by observing/monitoring individuals/groups of consu...