Case Analysis Report -Syncra Systems Introduction According to a 1996 study, retail product stock-outs in the industry occur at an average rate of 8.2%. The stock-outs led to lose of sales and customer dissatisfaction, and then eventually affected the profit margin of retailers and manufacturer...

TABLE OF CONTENT 1 INTRODUCTION 1 2 COMPANY BACKGROUND 1 2.1 Business/Products/Employees 1 2.2 Financial Position 2 2.3 The Management Team and "Project Refresh" 2 3 WOOLWORTHS SUPPLY AND DEMAND NETWORK 2 3.1 General Overview 2 3.2 Distribution System 3 3.2.1 D...